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Communicating the value of a product or service to customers, for the purpose of selling that product or service. - Wikipedia


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Messages and related media used to communicate with a market. Marketing communications is the "promotion" part of the "marketing mix" or the "four Ps": price, place, promotion, and product. – Wikipedia

Communications covers absolutely everything you say to your customer –emails, direct mail, website, sales pitch, slide presentation, YouTube videos, local newspaper advertising, the images you use in your status updates and tweets, blog posts…


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Social media 

Computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. – Wikipedia




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Construction Industry Ethics (In-Class) Course

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